Rallying a nation in the battle against SARS
We were appointed by Health Promotion Board for the “Fight against SARS” campaign in 2003, calling all Singaporeans to stand together and confront the battle against SARS by promoting healthy lifestyles, good personal hygiene, good social habits and social responsibility.
Following the curtailment of SARS, we worked with the National Healthcare Group to create the SARS Book to commemorate the heroes who have worked fearlessly and those who have scarified in the fight against this virus.
We was also invited by the Singapore Tourism Board to rally the nation’s top jewellery retailers to create an activity to revitalise the retail scene after SARS. This lead to the launch of JewelFest in 2003 which succeeded in retail recovery and a business that lasted for over a decade. And have now since transformed to JeweLuxe