Social Media Success
For the first time ever, learn from our social media experts who have worked on brands like JeweLuxe, Facebook, Google, Tiffany & Co, Tagheuer, Mouawad, and more.
Engage in social media work designed from the ground up, specifically for the jewellery & watchmaking industry, to help you pivot and reach out to more customers sustainably and effectively. Brought to you by the very same team who have delivered success to over 100 jewellery and watchmaking brands at JeweLuxe Singapore.
Social media audit
Walking the Talk - this program is brought to you by the team behind the iconic JeweLuxe (with over 6 million USD generated in sales annually)
Silver Package
- Generate over 20 quality leads (Guranteed)
- 2 posts per week
- Defined content strategy crafted for your brand and products
- Visual and copywriting direction (selection of images/photos or delivered by the client, visual production is available upon request should brand have no suitable images or videos)
- Helping you define and create target audience on social media
- One time social media setup for Facebook and Instagram
- Facebook or Instagram fan growth strategy
- Content calendar setup
- Scheduling of posts
- Once a month reporting
Gold Package
- Generate over 30 quality leads (Guranteed)
- 3 posts per week
- A dedicated manager that will be available to support you
- Defined content strategy crafted for your brand and products
- Visual and copywriting direction (selection of images/photos or delivered by the client, visual production is available upon request should brand have no suitable images or videos)
- Helping you define and create target audience on social media
- One time social media setup for Facebook and Instagram
- Facebook or Instagram fan growth strategy
- Content calendar setup
- Scheduling of posts
- Bi-weekly reporting and always on support
Due to overwhelming response, we are only able to cater to clients on a first-come-first serve basis.
There is no overnight success in social media, our process:
Awareness
To better understand your brand and your audiences, we will first need to look at ads delivery performance measured by awareness
Traffic
Once we have a good idea of the audience and how they react to the brand, we will start to drive quality traffic with the most desirable customers
Conversions
With increased traffic to your website, we will setup goals and event tracking and work with you to create mechanics to drive conversions
FAQ
Why do I need social media?
Social media marketing has fundamentally changed how humans connect and it reflects the same for how businesses communicate with customers. Reports find 88% of Singaporeans are online, 79% are active on social media and social media now have 49% penetration rate globally and is increasing fast due to COVID-19.
Effective social media marketing can benefit your company in multiple ways, like by improving:
- Customer satisfaction
Today, more than 65% of users rely on social media for customer service. If your business does not prioritize social media, you will lack engagement with your clients, which can result in a decrease of customer satisfaction and lost opportunities as a jeweller, whose business is fundamentally on “customer satisfaction”. A social media marketing strategy, however, can help you ensure customer satisfaction.
- Brand awareness
In most strategies, social media does not drive immediate revenue. However, it is a useful tool for building brand awareness, which can result in future purchases. What that means is, your business can target and move top-of-the-funnel consumers to conversion.
- Customer loyalty
More than 70% of Asian users that follow brands on social media are loyal to the brand. With social media marketing, your business can build the loyalty of past, current and future customers, which can result in additional purchases, word-of-mouth recommendations, and more.
How can I drive sales with social media?
True success does not happen overnight. It is a journey, in which we will join you. Social media like businesses require optimisation, hard work and strategy that is refined over a period of 3 months with our in-house strategy.
Is social media the only digital channel that works?
Social media though a powerful digital channel, isn't the only channel for marketing. Successful businesses that we work with typically test and utilized a few channels that is proven to give them the best return on advertising spend. Through our experience, social media is suitable for most small businesses - below 20-30 employees.
How do I know this will work for me?
Success is measured in many ways. Typically, a new brand on social media needs to measure success by way of awareness.
- Impressions: Represents the number of times your content were delivered to someone’s feed
- Reach: Represents the total number of people who has seen your content
- Frequency: Represents the average number of times a user sees your ad
- Link Clicks: Represents the total number of link clicks to your website
Traffic is an important measurable of success:
- Link Clicks: Represents the total number of link clicks to your website
- Click-Through-Rate: Represents the ratio of clicks (how often someone clicked on your ad) to impressions (how many times your ad was viewed)
- Cost-Per-Click: Represents the average cost for each click generated on your ad
- Custom Conversion Analysis - Analyzing custom events set up through Facebook Pixel
Lastly, we will drive conversion:
- Website Conversions: Represents the number of actions (enquiries submitted) your audience takes on your website
- Website Conversion Rate: Represents the percentage of users who take a desired action (enquiries submitted)
- Lead Form Conversions: Cost per Result, Impression, Reach and Click
