For the first time ever, learn from our social media experts who have worked on brands like JeweLuxe, Facebook, Google, Tiffany & Co, Tagheuer, Mouawad, and more.
Engage in social media work designed from the ground up, specifically for the jewellery & watchmaking industry, to help you pivot and reach out to more customers sustainably and effectively. Brought to you by the very same team who have delivered success to over 100 jewellery and watchmaking brands at JeweLuxe Singapore.
Due to overwhelming response, we are only able to cater to clients on a first-come-first serve basis.
To better understand your brand and your audiences, we will first need to look at ads delivery performance measured by awareness
Once we have a good idea of the audience and how they react to the brand, we will start to drive quality traffic with the most desirable customers
With increased traffic to your website, we will setup goals and event tracking and work with you to create mechanics to drive conversions
Social media marketing has fundamentally changed how humans connect and it reflects the same for how businesses communicate with customers. Reports find 88% of Singaporeans are online, 79% are active on social media and social media now have 49% penetration rate globally and is increasing fast due to COVID-19.
Effective social media marketing can benefit your company in multiple ways, like by improving:
Today, more than 65% of users rely on social media for customer service. If your business does not prioritize social media, you will lack engagement with your clients, which can result in a decrease of customer satisfaction and lost opportunities as a jeweller, whose business is fundamentally on “customer satisfaction”. A social media marketing strategy, however, can help you ensure customer satisfaction.
In most strategies, social media does not drive immediate revenue. However, it is a useful tool for building brand awareness, which can result in future purchases. What that means is, your business can target and move top-of-the-funnel consumers to conversion.
More than 70% of Asian users that follow brands on social media are loyal to the brand. With social media marketing, your business can build the loyalty of past, current and future customers, which can result in additional purchases, word-of-mouth recommendations, and more.
True success does not happen overnight. It is a journey, in which we will join you. Social media like businesses require optimisation, hard work and strategy that is refined over a period of 3 months with our in-house strategy.
Social media though a powerful digital channel, isn't the only channel for marketing. Successful businesses that we work with typically test and utilized a few channels that is proven to give them the best return on advertising spend. Through our experience, social media is suitable for most small businesses - below 20-30 employees.
Success is measured in many ways. Typically, a new brand on social media needs to measure success by way of awareness.
Traffic is an important measurable of success:
Lastly, we will drive conversion: